The essential channel media to build your brand
Whether you are just starting out on building your channel business in EMEA or a seasoned channel company, there is no question your industry media talking positively about your success and achievements is a massive influence. Helping to educate your partners, attract new ones and maintain mindshare vs your competition.
Many of these publications will influence across regions, but to give it focus I’ve grouped by the main country they aim at and/or where they are based. I’ve also included US publications that influence in EMEA.
UK
CRN
Their overview – CRN and channelweb.co.uk provides UK value-added resellers (VARs) with the latest news in the UK channel. The preferred source among resellers for industry analysis, it also provides high-value research and opinion through features and reports. The brand has a successful events portfolio of summits, conferences, networking events and the renowned Channel Awards, which has been running for more than 20 years.
Microscope
Their overview – MicroScope launched in 1982 to cover the birth pangs of the channel and has since followed the industry as it has matured and grown. The online publication has contributed to and led debate in the industry, and the knowledge it has of the channel is second to none. MicroScope retains its commitment to objective reporting and informed analysis to maintain its position as the essential read for anyone working in the channel. Owned by TechTarget.
Channel Register
Their overview – The channel register is part of the The Register which reaches around 40 million readers worldwide, according to their site. The channel section is dedicated to new and analysis of the IT channel bringing the edgy editorial style of the The Register to the channel.
IT Reseller
Their overview – IT Reseller is the industry-leading web-site for the IT channel dedicated to providing relevant and up-to-date news on a wide variety of hardware and software solutions across various vertical technology sectors.
Channel Pro
Their overview – Targeting distributors, VARs, systems integrators, consultants, MSPs and everyone involved in the IT channel, Channel Pro offers practical advice and tips to help partners grow their business – particularly at a time when many face upheaval in their business models as they make the transition to managed and cloud services.
Technology Reseller
Their overview – The magazine, news & online channel resource website for UK VAR’s, IT Resellers & IT Support Providers.
PCR
Their overview – PCR an independent voice of the UK’s tech channel. Thanks to unrivalled access and a widespread readership, PCR provides a platform that unites the entire industry; from the world’s biggest vendors to one-off independent retailers.
Germany
ICT Channel
Their overview – News, reports and backgrounds, always on the pulse of the IT and telecommunications industry.
IT-Business
Their overview – Trade journal and online portal for the ICT market
Channel Partner
Their overview – ChannelPartner has been providing industry news and analysis for ISVs, managed service providers, distributors, system houses as well as online and specialist retailers since 1994.
France
Channel News
Their overview – they offer professionals in the IT and telecoms markets information focused exclusively on business issues, business practices of all players in the French channel (IT and telecom manufacturers, publishers, distributors, resellers, operators, ISVs, etc. MSP, VARs, …)
E.D.i
Their overview – In the Earth of all digital, EDI has established itself as the first reference and source of information for all IT distribution.
Distributique
Their overview – The preferred site for Channel professionals
Czech Republic & Slovakia
ChannelWorld
Their overview – ChannelWorld (Internet Info DG) is an online and print project providing news and analyses about the ICT channel market in the Czech Republic and Slovakia.
Poland
CRN
Their overview – Local edition of the American CRN magazine.
… an industry-specific, professional B2B magazine designed for IT companies: resellers, VARs and integrators.
Spain
Dealer World
Their overview – Magazine for the IT distribution channel in Spain. Wholesalers, distributors and manufacturers in the ICT world.
Netherlands
Dutch IT Channel
Their overview – Leading Dutch IT Business platform for channel partners.
Ireland
TechTrade from techcentral.ie/
Their overview – Technology news and analysis from Ireland. TechTrade is devoted to the channel.
EMEA
Channel EMEA
Their overview – Channel EMEA is a content portal covering routes-to-market and channel business models related to the supply of technology and consumer electronics products.
Channel Partner Insights
Their overview – Channel Partner Insight provides leaders of resellers, distributors, MSPs and other specialist consultancies with exclusive analysis of the fast-changing channel sector in Europe and the US, helping them to make smarter business decisions.
eSP
Their overview – eSP (European Solution Providers) addresses IT solution providers, MSPs, cloud providers, value-added resellers (VARs) and distributors(VADs) who sell to SMBs and mid-market.
IT Europa
Their overview – IT Europa is the leading provider of strategic business intelligence, news and analysis on the European IT marketplace and the primary channels which serve it.
US
Channel e2e
Their overview -For VARs, MSPs, CSPs, ISVs and channel partners. From Entrepreneur to Exit (E2E).
CRN
Their overview – Our media brand, CRN, is the #1 trusted source for IT channel news, analysis, and insight. The IT channel is our sole focus and passion. We understand the unique challenges facing the partner and vendor ecosystem better than any other media network. That’s why 7x more channel partners* visit CRN.com each month and consume twice as much content as any other channel media site.
Channel Futures
Their overview – Channel Futures unites the diverse ecosystem of companies that comprise the “new channel,” which includes managed service providers, systems integrators, born-in-the-cloud services companies, specialized service providers, consultants, VARs and other organizations that operate outside of the traditional information and telecommunications technology (ICT) channel.
Channel Insider
Their overview – News, Analysis, & more for VARs, MSPs, SAAS Providers, & Resellers. Sign up on our site for our weekly newsletter to ensure you won’t miss any opportunities!
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Blog author
Michael Breeze
Virtual marketing director and the Breeze in Marketing Breeze
Made a career helping disruptive software creators grow revenues with channel partners through great marketing. Many years of experience, lots of success and learned quickly from mistakes.
It would be great to connect on LinkedIn or just message me if you want a free marketing review.
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