In case your wondering, I’m the Breeze in Marketing Breeze, but as I like you, you can call me Michael.
I have been helping emerging software companies and their partner communities of MSPs and IT solution providers for more than two decades (Yes, I am that old) to increase revenue through great marketing. Taking many from unknown market challengers to market leaders in multiple regions.
I remember partnering with Amazon when they were the new kid on the block, marketing Red Hat when people said what’s Linux and talking to MSPs when they said Datto who!
I’d love to help make you famous (in your target market), with a funnel of leads that convert to growing your revenue.
Who I help
Software vendors expanding their EMEA business with channel partners
MSPs & IT solution providers to expand their capabilities to deliver great marketing
Companies I have helped
People who like what I did for them
“I have had the great pleasure of working with Michael at Datto for almost two years since I joined but I also worked with him before that during the TotallyMSP days. I’ve found him to be nothing but professional and diligent at all times, even under great pressure, and totally understands the entire IT Channel from vendor, distributor to MSP or IT Service Provider. Perhaps more importantly than that, Michael is a really nice chap and I am proud to be his colleague and friend.”
I worked with Michael for 16 years, and saw him grow into an excellent B2B marketing Director. He was a pleasure to work with, calm, understated but always delivered. I often received compliments from our vendors for the professional and creative manner he executed campaigns and promotions on their behalf.
When I started working for Michael, we were a team of two running an EMEA marketing department. Michael always took the time to explain the ‘why’, and consistently supported my development and always encouraged me to increase my skillset. When the team grew in size, he helped me to pursue my passions and created a role where I could utilise my strengths. He was an excellent mentor and someone I could always approach with my concerns.
Michael is a highly experienced marketer with excellent understanding of the software channel and an impressive network of contacts.
Michael showed extensive ability to envision, plan and deliver a channel marketing strategy that drove significant value for our own business, as well as the business of our MSP Partners. Michael remains calm under pressure, and demonstrated an impressive ability to juggle multiple projects and stakeholders in an extremely fast-paced and demanding environment whilst delivering award-winning results on time, and within budget. Michael’s knowledge and experience of working with vendors, distributors, resellers and MSP businesses give him a keen perspective on effective channel marketing strategies that will deliver strong results. In addition to his business acumen, Michael is a pleasure to work with and at all times a true professional.
Hesham El Komy
I had the pleasure of working with Michael regularly whilst managing channel marketing at Red Hat. I must say Michael was great to work with and went the extra mile to ensure that the programmes were executed efficiently, whilst at the same time providing the right resources to to ensure high quality of work every time. Working with Interactive Ideas via marketing was made easy, and to top it off the encounters we had were always enjoyable!
We have known and worked with Michael for a number of years. Michael is a very open and engaging person and clearly very popular with his own team. He is a smart marketer with extensive channel experience and really good channel marketing discipline. He will be ideally suited to any vendor that needs a pragmatic marketer with a really strong knowledge of the channel.
I’ve worked with Michael for almost two years and have witnessed first hand as he built a marketing team, launched products into new regions and fostered a brand. All projects were done on time and within budget… and most importantly with seamless collaboration of other departments.
Recognition I've helped achieve
Insight & tips
Looking to learn more about the MSP channel. Check out some the podcasts available from leading MSP experts and influencers.
The who’s who from the world of distributors that focus on MSPs and MSP focused technologies.
Nothing shows success like an influential 3rd party recognising how great you are. Check out my list of UK channel awards.