Helping MSPs and IT solution providers expand your marketing capability

Growth marketing specialist

I’ve been working with MSPs and IT solution providers to enable growth for more than 20 years. I have proven expertise to help you build sales pipeline through great marketing, advise on your marketng investment to scale business growth and create competitive advantage.

Many MSPs and IT solution providers struggle with understanding what effect their marketing investment is having on sales, they invest in a marketing person in-house and are often left frustrated as they hire too junior and they overpay with agencies due to lack of experience.

It doesn’t have to be that way. I’d love to help you put in place the right marketing to achieve growth with clear ROI.

How I can help you speed up your marketing return

Vendor marketing campaigns

Marketing strategy creation

Communicating your value proposition

Hiring & developing talent

Transforming to digital marketing

My services

Are you struggling in moving your marketing from being ad-hoc tactical campaigns?

I empower MSPs and IT solution providers with the right marketing strategy for business growth. I bring expertise and a hands-on approach with a flexible service to enable you to move quickly without the cost of a senior full-time marketing director. I will guide you from the start of defining your marketing strategy, communicating your value proposition, vendor marketing, building your brand, creating demand funnels and developing a marketing function in-house to achieve your goals and scale-up for the future.

Are strategic projects not getting the attention they need to be successful due to lack of skills and resource?

I bring proven skills and expertise that allow you to solve your current problems quickly and without having time consumed with hiring. 

Typical projects I help deliver:

  • Reviewing marketing plans
  • Recruiting and developing marketing staff
  • Vendor marketing campaigns
  • Reviewing systems and tools to monitor and report on marketing investment
  • Award entries & brand building

Want a proven marketing leader and team to support your sales team and goals, but need it right now?

I’ve worked with MSPs and IT solution providers for over 20 years and have a network of agencies and freelancers highly skilled in all aspects of marketing. Acting as your virtual marketing leader, I’ll work with you to build an agreed plan and deploy, working closely to ensure we are an extension of your team.

Like the look of my experience and want to know how I achieved success?

I run workshops tailored to your business, discussing my experience and relating real examples to your objectives that enable your success.

Typical workshops I deliver:

  • Website and digital marketing plans
  • Marketing strategy and plan reviews
  • Building demand generation funnels that can be monitored and report return on marketing investment

Are you a leader looking for alternative ideas, or do you want to invest in developing your marketing teams expertise?

I provide leadership and marketing mentoring programmes to align objectives, enhance skills and deliver results all tailored to your needs. I’m a mentor with the chartered institute of marketing, worked in multiple highly successful technology leadership teams and have a proven history of developing marketing talent.

Companies I have helped

People who like what I did for them

Chris Tate

“I have had the great pleasure of working with Michael at Datto for almost two years since I joined but I also worked with him before that during the TotallyMSP days. I’ve found him to be nothing but professional and diligent at all times, even under great pressure, and totally understands the entire IT Channel from vendor, distributor to MSP or IT Service Provider. Perhaps more importantly than that, Michael is a really nice chap and I am proud to be his colleague and friend.”

Business Development Director, Datto

Mike Trup

I worked with Michael for 16 years, and saw him grow into an excellent B2B marketing Director. He was a pleasure to work with, calm, understated but always delivered. I often received compliments from our vendors for the professional and creative manner he executed campaigns and promotions on their behalf.

Founder & Managing Director, Interactive Ideas

Sarah Gosling

When I started working for Michael, we were a team of two running an EMEA marketing department. Michael always took the time to explain the ‘why’, and consistently supported my development and always encouraged me to increase my skillset. When the team grew in size, he helped me to pursue my passions and created a role where I could utilise my strengths. He was an excellent mentor and someone I could always approach with my concerns.

Content Marketing Executive, Datto

Dave Stevinson

Michael is a highly experienced marketer with excellent understanding of the software channel and an impressive network of contacts.

Group CEO, QBS Technology

Andrew Stuart

Michael showed extensive ability to envision, plan and deliver a channel marketing strategy that drove significant value for our own business, as well as the business of our MSP Partners. Michael remains calm under pressure, and demonstrated an impressive ability to juggle multiple projects and stakeholders in an extremely fast-paced and demanding environment whilst delivering award-winning results on time, and within budget. Michael’s knowledge and experience of working with vendors, distributors, resellers and MSP businesses give him a keen perspective on effective channel marketing strategies that will deliver strong results. In addition to his business acumen, Michael is a pleasure to work with and at all times a true professional.

EMEA Managing Director, Datto

Hesham El Komy

I had the pleasure of working with Michael regularly whilst managing channel marketing at Red Hat. I must say Michael was great to work with and went the extra mile to ensure that the programmes were executed efficiently, whilst at the same time providing the right resources to to ensure high quality of work every time. Working with Interactive Ideas via marketing was made easy, and to top it off the encounters we had were always enjoyable!

Channel Marketing Manager, Red Hat

Adam Sharp

We have known and worked with Michael for a number of years. Michael is a very open and engaging person and clearly very popular with his own team. He is a smart marketer with extensive channel experience and really good channel marketing discipline. He will be ideally suited to any vendor that needs a pragmatic marketer with a really strong knowledge of the channel.

CEO & Co-founder, Clevertouch Marketing

Trent Matchett

I’ve worked with Michael for almost two years and have witnessed first hand as he built a marketing team, launched products into new regions and fostered a brand. All projects were done on time and within budget… and most importantly with seamless collaboration of other departments.

EMEA Sales Director, Datto

Recognition I've helped achieve

Insight & tips

Tips for msp marketing

Tips for msp marketing

Looking to learn more about the MSP channel. Check out some the podcasts available from leading MSP experts and influencers.

Channel awards around EMEA

Channel awards around EMEA

Nothing shows success like an influential 3rd party recognising how great you are. Check out my list of UK channel awards.

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